It is no secret that President Barack Obama extensively used new media (like Twitter) in his presidential campaign. But now he is President how is his Twitter page holding up? Well it is clear that Mr Obama hired a good PR man because his Twitter currently has 2,764,812 followers and more people join each day. Twitter is an easy way to relay information to people who follow you. Barack Obama’s Twitter page is no different. There is information about nearly everything the President does, from what important meetings he has just attended to Michelle Obama receiving the White House Christmas tree. Most of the posts are short, mainly due to the Twitter word limit of 140 characters; because of this nearly every post has a link to a full length article using a website called ‘Bitly’. This mixture of formal and informal posting creates a friendly image of the President.
The layout of Barack Obama’s Twitter page is another way in which there is a sense of formality and informality combined. The soft blue colours are welcoming, but the transparent picture of Barack Obama pulling a stern face reminds you he means business.
By including a direct link to the official Barack Obama website, and even the white house Twitter page, the President can manipulate Twitter to enhance his publicity. The President’s Twitter is run by ‘Organizing For America’, this is an administration that was founded by Barack Obama after he was inaugurated. Its soul purpose is to create publicity for the President, for example producing Twitter profiles and having a website dedicated to Barack Obama.
The President’s Twitter page definitely gives the image that he is the man you want to trust, and with a catch line like “I’M ASKING YOU TO BELIEVE. Not just in my ability to bring about real change in Washington … I’m asking you to believe in yours” it’s almost like he’s giving you the power he holds.
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