Is there anything Paranormal about these Activities?

Paranormal Activity was a low budget film which was in the making for 3 year until DreamWorks got hold of it. There was no drastic transformation because Steven Spielberg who was very interested in the film wanted to keep it in its original state. The film was made for roughly $10,000-$15,000 and has made over 70million dollars.
Is the success of Paranormal Activity really that astonishing, after all the Blair Witch Project was also a low budge film which proved to be very popular and it was released in 1999. But there is one thing that separates the two films, the way they were noticed. Paranormal Activity used a unique way to reach to its audience, the power of word of mouth. This power came mainly from social media most noticeably, Facebook, Twitter and MySpace. These social networking sites were able to spread the word, roping people in. The most interesting site was twitter because they prompted people to tweet what they thought of the film.
The Paranormal Activity official website didn’t do anything out of the ordinary. There is a news letter, a trailer, a plot overview. Only when you look on the press page do you notice something you don’t usually get on other movie websites. There is a whole page dedicated to demanding this film. Instead of going through the traditional channels to be viewed in a cinema, Paranormal Activity used Eventful. Eventful is a website which allows people to demand events in their local area. Paranormal Activity utilised this tool and managed to get over one million fans demanding in their local cinemas. This just shows how word of mouth can be very effective in generating interest even for movies.
Other ways Paranormal Activity generated interest was through viral promoting. This is a common way that new films entice people into wanting to know more. Usually done by showing small sections of their movie in different media, usually television adverts. Paranormal Activity only used the internet to show snippets of the film.
Looking at review for Paranormal Activity its unique and what could be describes quite risky form of creating awareness paid off. The popular review website Rotten Tomatoes said it was 90 minutes of relentless suspense with a 82% score. Other review websites have similar responses.
Now Paranormal Activity the power is no longer in DreamWorks hands its now in your, will you dare to lose sleep over Paranormal Activity.